Unfair Fees In Real Estate
$675 Per Hour!
In his book
Real Estate Without Agents, (Rowley Publications, Sydney 2004 at p.7) respected author and real estate journalist
Terry Ryder
calculates
estate agent
commissions as being equivalent to an hourly rate of
$675!
Ryder's calculations are based on a
commission of $13,500 paid on an average of 20 hours' work by the
estate agent. In reality, most
properties do not require an investment of anywhere near 20 hours, sending the rate up to a figure in excess of
$1,000 per hour.
Flawed reasoning
Effectively, the
estate agent
tells a vendor client, "If you engage me I will make more money for you than I charge you." This is false.
The truth is that the
estate agent
rarely covers her own costs in a sale transaction. This is because the reasoning applied in the calculation
of the
commission assumes that the client's property is worth zero.
No real estate is worth zero. There is always a figure at which a property will sell without any effort
whatsoever.
EXAMPLE: If a property is worth $300,000 how much assistance would be needed to sell it at a bargain price of $100,000? Would
you pay an
estate agent
a
commission for achieving such a result? Of course not. This is because you expect the
estate agent
to add something to transaction; you expect the
estate agent
to gain an amount that you could not gain on your own. At what point would you regard the
estate agent
as having made a difference? The fair and ethical starting point is
current market value.
Achieving more than current market value
An honest
estate agent
would acknowledge that there should be no
bonus, in the form of a
commission, paid just for achieving
current market value. This is because no special expertise is
required to achieve this figure. A simple fee-for-service would be fair.
A
commission my be justified where the
estate agent
achieves a figure that is in excess of the
current market value of the property, and this has been achieved solely as
the result of professional expertise on the part of the
estate agent.
The truth is that
estate agents
do not have the
negotiating skills, qualifications or expertise to make any real difference to the sale price. In fact, their
lack of skills and expertise usually hampers efforts made by the parties' lawyers in the final stages of sale
negotiation.
It should be borne in mind that coaxing more money from a purchaser can be illegal if it is the result of any form of
deception
or improper conduct, and
estate agents
have a long history of difficulties in these areas.
Charging on event vs. charging on result
Most people believe that the
commission paid to an
estate agent
is payment for a result, but this is quite misleading.
There are good results, and there are bad results; but the
estate agent
expects payment no matter what the result.
Example:
The
exclusive sale authority
used by
estate agents requires the payment of
commission in the event of a "sale". However, it goes on to define a sale as a situation where a purchaser
has made an offer, even if the vendor does not accept that offer.
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